As of 9/6/16, the Serena Williams net worth sum of $135 million comes from her status as the #1 player in women’s singles tennis, plus resulting endorsement clout. The star has $194.8 million in career earnings. Taxes and expenses take $106 million and investments add back $45 million. Of her total earnings, $80 million comes from tennis prize money since 1995. $104 million comes from major endorsement deals and another $13 million from sales of merchandise and appearance fees for TV shows and movies. Williams reportedly broke her rackets after losing the 2016 French open. One attitude adjustment later she is in fine shape at the US Open.
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Serena Williams Net Worth Facts
Serena Williams Net Worth Facts | |
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Serena Williams Net Worth | $135,007,420 |
Serena Williams net worth vs Cristiano Ronaldo net worth | 20% smaller |
Serena Williams net worth vs Roger Federer net worth | 1/3rd as big |
Serena Williams net worth vs Andre Agassi net worth | 24% smaller |
Serena Williams net worth vs Maria Sharapova net worth | 50% bigger |
Serena Williams net worth vs Jimmy Connors net worth | 11 times bigger |
Serena Williams net worth vs Venus Williams net worth | Twice as big |
Serena Williams net worth vs LeBron James net worth | 40% smaller |
Serena Williams net worth vs Beyonce net worth | 1/3rd as big |
Serena Williams net worth vs typical American family net worth | 1,965 times bigger |
The Serena Williams net worth figure of $133.6 million is twice as big as sister and tennis star Venus Williams’ net worth of $73 million. It’s 50% bigger than Maria Sharapova’s fortune of $90 million and 11 times bigger than retired 80’s tennis sensation Jimmy Connors’ net worth of $12 million. Roger Federer’s net worth of $350 million is three times bigger than the Serena Williams net worth sum, which is 24% smaller than Andre Agassi’s $175 million savings. Outside the world of tennis, Williams’ net worth is just 20% shy of Spanish footballer Cristiano Ronaldo’s net worth of $167 million and 40% smaller than LeBron James’ $223 million. Williams has just 1/3rd the net worth of Beyonce’s $336 million. Finally, the Serena Williams net worth figure of $133.6 million is 1,965 times bigger than the net worth of the median American family at $68,000. Williams has won the U.S. Open six times, the French Open three times, the Australian Open six times and Wimbledon six times. That puts her second only to Steffi Graf in terms of lifetime Major wins. Graf’s earlier career netted her far less prize money and endorsement earnings, giving her a much smaller net worth of $30 million.
Serena Williams Net Worth Timeline
Serena Williams Net Worth by Year | |
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Serena Williams net worth 1995 | $404,967 |
Serena Williams net worth 1997 | $1,277,914 |
Serena Williams net worth 1999 | $4,405,327 |
Serena Williams net worth 2001 | $10,133,348 |
Serena Williams net worth 2005 | $31,736,226 |
Serena Williams net worth 2010 | $71,227,703 |
Serena Williams net worth 2013 | $97,831,512 |
Serena Williams net worth 2014 | $107,712,004 |
Serena Williams net worth 2015 | $119,705,830 |
Serena Williams net worth 2016 | $135,007,420 |
Serena Williams Net Worth Sources: Tennis and Endorsements
Serena Williams Net Worth Sources | |
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Endorsements | $104,000,000 |
Tennis Prize Money | $80,154,981 |
Merchandise and Other Business | $12,023,247 |
TV / Acting | $1,640,000 |
Total Serena Williams Earnings | $197,818,228 |
Serena Williams Salary (average) | $8,991,738 |
Serena Williams Salary 2016 | $20,256,813 |
Taxes | $78,336,018 |
Expenses | $29,672,734 |
Investments | $45,197,945 |
Serena Williams Net Worth | $135,007,420 |
Also see: Beyonce Net Worth
Serena Williams Net Worth from Tennis: $80,154,981
Tennis is the catalyst for the entire Serena Williams net worth machine. The star has earned $80 million in prize money since 1995, according to the WTA. That includes her 2016 Wimbledon win. Each Major tournament pays off $2 million to $3 million for a win. Williams has 21 Major singles wins under her belt. That amounts to about $52.5 million. The other $25 million comes from placing in other tournaments and contests. For example, when Williams won the U.S. Open in 2014, she was awarded $3.3 million. In 2009 when she finished as a runner up, she was still awarded $800,000. The table below takes Williams’ total reported prize money and breaks it down into by-year averages based on her record over time. Williams didn’t make any money from the 2016 Olympics, but even if she’d won a gold medal she would have only made another $25,000.
Serena Williams Net Worth from Tennis Prize Money / Winnings | ||
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Year | Serena Williams Earnings Per Year | Notes |
1995-1998 | $775,650 | Serena Williams pro debut |
1999-2007 | $2,585,499 | Makes the top 10, Serena Slam, injuries, comeback |
2008-2010 | $5,170,999 | Back to #1, more injuries |
2011-2015 | $5,817,374 | Career Golden Slam |
2016 | $8,407,374 | |
Total Serena Williams Net Worth from Tennis Prize Money / Winnings | $80,154,981 |
Serena Williams Net Worth from Endorsements: $104,000,000
The table below shows how endorsements chip in to the Serena Williams net worth number. During her career, Williams has signed major multi-year deals with Nike, Wilson Sporting Goods, Gatorade and Puma. Smaller multi-year deals with BeatsByDre, Pepsi and McDonald’s also make a showing. Smaller one-offs include agreements with Hewlett Packard, JP Morgan, Apple and Mini. Exact dollar details of endorsement deals are rarely published. The figures in the table below are built by comparisons to other endorsement deals with celebrities where the figures are actually known. The Beats By Dre ad below focuses on Serena’s drive and determination in the face of her many setbacks. In the inspirational commercial, the athlete must put aside the taunts and traps of fame and connect with what really matters deep inside.
Serena Williams Net Worth from Endorsements | |
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Nike | $40,000,000 |
Wilson | $19,500,000 |
Pepsi | $4,000,000 |
Gatorade | $11,500,000 |
Puma | $13,000,000 |
McDonald's | $3,000,000 |
Hewlett Packard | $2,000,000 |
JP Morgan | $2,000,000 |
Pirelli | $1,000,000 |
Beats by Dre | $5,000,000 |
Apple | $1,000,000 |
Mini | $2,000,000 |
Total | $104,000,000 |
Also see: Nicki Minaj Net Worth
Serena Williams Net Worth from Merchandise: $11,634,747
Smaller contributions to the Serena Williams net worth numbers come from merchandise royalties at $11.6 million. Numbers for Williams’ merchandise earnings aren’t made public. The $11.6 million figure is an estimate based on 15% of winnings every year. Hats, t-shirts and two books make up just part of the star’s available merchandise. Another minor source of Williams’ net worth comes in the form of appearances on talk shows and acting roles. Williams has appeared in two movies, several episodes of TV series and a slew of talk shows. She was on Letterman six times and made multiple appearances on Ellen, Jimmy Kimmel, Oprah and Leno.
Serena Williams Net Worth Calculations
The total earnings figure of $195 million from the data above is fairly solid. The $77.5 million for tennis winnings is an officially released figure. The estimates for endorsements, merchandise and TV income are based on a deep analysis of individual income streams. The adjustments column in the table below adds necessary calculations to figure in for taxes, expenses and investments. Taxes take the form of the top U.S. federal bracket of 39.6%. No state tax affects the Serena Williams net worth amount, since the player lives in tax free Florida. Expenses estimated at 15% come from fees for agents, trainers, staff and cost of living. Investments are figured at a conservative 6% of net worth per year.
Serena Williams Net Worth Calculations | |||
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Year | Total Serena Williams Earnings | Adjustments for Tax, Expense, Investment | Serena Williams Net Worth |
1995 | $891,997 | -$487,031 | $404,967 |
1996 | $891,997 | -$466,377 | $830,587 |
1997 | $891,997 | -$444,671 | $1,277,914 |
1998 | $891,997 | -$421,857 | $1,748,054 |
1999 | $5,656,658 | -$2,999,384 | $4,405,327 |
2000 | $5,656,658 | -$2,863,863 | $7,198,121 |
2001 | $5,656,658 | -$2,721,431 | $10,133,348 |
2002 | $6,810,324 | -$3,201,636 | $13,742,036 |
2003 | $7,810,324 | -$3,563,593 | $17,988,767 |
2004 | $13,245,324 | -$6,314,520 | $24,919,571 |
2005 | $12,215,324 | -$5,398,669 | $31,736,226 |
2006 | $12,710,324 | -$5,321,289 | $39,125,261 |
2007 | $14,715,324 | -$6,039,179 | $47,801,406 |
2008 | $15,534,982 | -$6,044,228 | $57,292,159 |
2009 | $8,529,982 | -$1,735,470 | $64,086,671 |
2010 | $8,529,982 | -$1,388,950 | $71,227,703 |
2011 | $9,273,313 | -$1,430,616 | $79,070,400 |
2012 | $10,778,313 | -$1,852,368 | $87,996,345 |
2013 | $11,778,313 | -$1,943,145 | $97,831,512 |
2014 | $10,773,313 | -$892,822 | $107,712,004 |
2015 | $14,318,313 | -$2,324,487 | $119,705,830 |
2016 | $20,256,813 | -$4,955,223 | $135,007,420 |
Serena Williams Net Worth Totals | $197,818,228 | -$62,810,808 | $135,007,420 |
If you liked reading about Serena Williams’ net worth, try this post about Tiger Woods’ net worth or this one about LeBron James’ net worth. All Serena Williams net worth data in this article are based on our analysis of income streams, tax, expense and investment calculations, estimates and media reports and are provided here for entertainment purposes only.
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