How to Raise $28 Million from Richard Branson
An entrepreneur turned an appearance on Shark Tank into $5 million in sales and a UPS delivery into a $28 million investment from Richard Branson. I talked to R...
Small Business
Creating a Business Strategy for Social Media
For a small business, the importance of social media as an advertising tool cannot be understated: Facebook, Instagram and Twitter alone have over 250 million u...
How To Use Instagram to Promote a Small Business
Instagram has 300 million users and 90 million of them are in the US. This visual-based social media platform – which allows users to post images from their pho...
How To Use Pinterest For Your Business
Pinterest is the fourth most popular social media platform, after Facebook, Instagram and Twitter. With 44.5 million users – the majority of which are in the 25...
How To Use Twitter to Promote Your Business
Twitter is a powerful way for companies and brands to attract new customers, keep current ones and drive sales. Using it professionally can be perplexing, but w...
How To Use Tumblr to Grow Your Business
If you already use Instagram and Pinterest for your business, you might be hard-pressed to see how Tumblr – another form of visual-based social media – can be h...
How To Use Facebook to Grow Your Business
Nearly 161 million people in the US and Canada alone use Facebook on a daily basis, and usage hits close to one billion worldwide. If you're ready to tap into e...
How to Choose a Coworking Space
Outgrown that corner coffee shop? Couch no longer cutting it for business needs? Then you might be ready to upgrade to an office space. If you can't afford a on...
Quitting a Full-Time Job: My Best Move
By all standards, I was leading a successful life in New York City: I worked in fashion, lived in the city, went to exclusive parties and clinked wine glasses w...
7 Rules Every Freelancer Should Know
It's been nine years since I quit a full-time job to pursue more creative endeavors as a freelancer. Along the way, I have learned lessons of personal and profe...
Is Paying for Facebook Ads Worth the Money?
In the inventively produced video below, science blogger Veritasium accuses Facebook of participating in fraud by taking money for advertising and then turning ...
6 Reasons to Incorporate Right Now
At some point a freelancer or a small business getting off the ground ends up considering whether to incorporate. Accountants can be quick to point out the tax ...