Donald Trump Debt and Brand

How big is the Donald Trump debt figure? At least $632 million and potentially as high as $1 billion, though the bottom of the range sits at $265 million. As a presidential candidate, Trump isn’t required to divulge his exact debt amount. Rather, all presidential candidates must disclose their debt within a range of figures. Trump has reported fifteen debts. Most of those are in excess of $5 million each, while four are bigger than $50 million. Two of those debts may stretch as high as $260 million or more.

Donald Trump Debt

Donald Trump debt of $632 million is listed in his official financial disclosure forms. Each candidate is required to file personal financial disclosures with the U.S. Government. The forms have been criticized as almost useless when it comes to a billionaire like Trump. That’s because the forms have a maximum amount of $50 million for each debt or asset listed. Since many of Trump’s assets and debts are well in excess of that amount, the forms don’t show accurate figures. By his forms, Trump has minimum debt of $265 million and max debt just shy of $1 billion. Averaging those two figures gives an average figure of $632 million.

There are 15 listings in the Donald Trump debt disclosures. The individual debts are mostly for money owed on real estate properties. The biggest are Trump’s mortgage on Trump Tower in New York and his mortgage at 40 Wall Street in the same city. Some online sources put the Trump Tower mortgage as high as $470 million, though our own estimate sits at a middle-of-the-road $260 million. Based on a similar calculation, Trump’s 40 Wall Street mortgage is a slightly higher $262.5 million. The list of other Trump debts includes $175 million owed on the Trump National Doral Golf Club in Miami, Florida and several smaller debts like the Trump Park Avenue mortgage at $25 million. Trump has disclosed three debts worth over $50 million and eight debts between $5 and $25 million. He also has two loans against the Trump International Hotel in Chicago worth anywhere from $75 million to $100 million total.

Donald Trump Debt
Trump DebtMinMax
Trump Tower Mortgage$50,000,000$260,000,000
40 Wall Street Mortgage$50,000,000$262,500,000
Trump National Doral Mortgage$50,000,000$175,000,000
Trump National Doral Mortgage #2$5,000,001$25,000,000
Fifty-Seventh Street Associates Bonds$5,000,001$25,000,000
Trump Park Avenue Mortgage$5,000,001$25,000,000
Trump Plaza Mortgage$5,000,001$25,000,000
Trump National Golf Club Colt's Neck Mortgage$5,000,001$25,000,000
Trump National Golf Club Washington DC Mortgage$5,000,001$25,000,000
Seven Springs Mortgage$5,000,001$25,000,000
Trump International Hotel Chicago Mortgage$5,000,001$25,000,000
1094 S Ocean Blvd Mortgage$250,001$500,000
124 Woodbridge Road Mortgage$100,001$250,000
Trump International Hotel Chicago "Springing Loan"$50,000,000$51,500,000
Trump International Hotel Chicago Term Loan$25,000,001$50,000,000
Total Donald Trump Debts$265,350,011$999,750,000
Average Donald Trump Debt$632,550,006

Donald Trump’s Brand

donald-trump-debtAside from the Donald Trump debt, there’s been a lot of discussion about the candidate’s brand. Trump claims his net worth is well over $10 billion while many in the media cry foul, saying Trump’s true net worth is more like $4 billion or even $300 million. One big point of contention is the value of Trump’s brand. Trump claims that people and businesses trust him so much that there is extra value on anything he puts his name to. There is some evidence that this is true. For example, Trump has bought several golf resorts that were failing and turned them into financial success stories. He also has licensing deals with other golf resorts around the world, allowing them to use the name “Trump” in exchange for a fee. The real question isn’t whether Trump’s name and brand are worth anything, since they clearly are. Rather, the question is, “How much is Trump’s brand really worth?”

Trump’s own claim of a net worth of over $10 billion is based at least in part on his own estimate of his brand’s value. Trump claims his brand is worth $3.3 billion. Forbes magazine estimates that figure at a much lower $125 million. In an attempt to cut through the fog, we’ve added up Trump’s income from branded activities in the table below. In his financial disclosure forms, Trump listed 25 licensing deals generating revenue from $26 million to $53 million a year. Averaging those two figures gives a loose estimate of brand income at $39 million annually. Multiplying that out by ten years gives a very rough Donald Trump brand value of $390 million. That’s three times higher than Forbes’ estimate but about a tenth of what Trump himself claims.

Trump Licensing Income
Min
Max
DT Home Marks International LLC$100,001$1,000,000
DT Marks Products International LLC (Tied for smallest brand contribution to Trump net worth)$50,000$100,000
DT Marks Pune LLC$100,001$1,000,000
T International Realty LLC$2,000,000$2,000,000
The Trump Corporation$5,000,000$5,000,000
The Trump Carousel$600,000$600,000
Trump Drinks Israel (Tied for smallest brand contribution to Trump net worth)$50,001$100,000
Trump Ferry Point LLC1,900,000$1,900,000
Trump Home Marks LLC$100,000$1,000,000
Trump International Hotel Hawaii (Exact Trump net worth amount disclosed by Trump)$1,500,000$1,500,000
Trump International Hotels Management LLC (Exact Trump net worth amount disclosed by Trump)$3,000,000$3,000,000
Trump Marks Istanbul II LLC$1,000,001$5,000,000
Trump Marks LLC$100,000$1,000,000
Trump Marks Mattress LLC$1,000,000$5,000,000
Trump Marks Menswear LLC$1,000,000$5,000,000
Trump Marks New Rochelle LLC$100,000$1,000,000
Trump Marks Panama LLC (Biggest "brand" contributor to Trump net worth)$5,000,000$10,000,000
Trump Marks Waikiki LLC$100,000$1,000,000
Trump Model Management LLC (Exact Trump net worth amount disclosed by Trump)$2,200,000$2,200,000
DT Marks World LLC$100,000$1,000,000
Trump Marks Phillippines LLC$100,000$1,000,000
Trump Marks Puerto Rico LLC$100,000$1,000,000
Trump Marks Stamford LLC$100,000$1,000,000
Trump Marks Sunny Isles LLC$100,000$1,000,000
Trump Toronto Hotel Managment Corp (Exact Trump net worth amount disclosed by Trump)$540,000$540,000
Total Licensing Income$25,940,004$52,940,000