How Much Money Do Victoria’s Secret Models Make?

Victoria’s Secret models are among the highest paid in the world. The models typically earn $5 million a year. That money doesn’t come exclusively from Victoria’s Secret though. In fact, most of the money earned by a VS model comes from outside modeling contracts.

Gisele Bundchen is the highest paid Victoria’s Secret model ever. The former VS model earned an estimated $44 million in 2015 alone. Bundchen is followed up by Adriana Lima with $9 million and former VS model Doutzen Kroes with an annual salary of $7.5 million. The lowest paid Angels in the lineup are relative newcomers Lily Aldridge and Martha Hunt with $2 million each in annual earnings.

There’s some evidence that Victoria’s Secret may be turning into a bit of a supermodel springboard to fame. There’s no doubt the lingerie giant is a lucrative option, paying an estimated $100,000 to $1 million per year depending on seniority and fame. However, most of the money earned by Victoria’s Secret models comes from outside jobs for big-bucks companies like Maybelline, L’Oreal, Versace and Calvin Klein.

See our list of Victoria’s Secret models ranked by income below.

1. Gisele Bundchen: (Former Victoria’s Secret Model) $44 Million

Gisele Earnings Victorias SecretGisele Bundchen is the highest paid Victoria’s Secret model of all time. The Brazilian superstar earned a reported $5 million a year during her time with VS. In 2015, Bundchen tops Forbes’ list of highest earning models. During her career, she has been the face of dozens of brands and retired from runway work in 2014.

According to Forbes, Bundchen’s net worth is $386 million. In 2000, the model wore the $15 million dollar Victoria’s Secret Red Hot Fantasy Bra. The Guinness Book of World Records called the bra the most expensive lingerie item ever made. In 2008, a photo of Bundchen was auctioned for $193,000. In 2000, she reportedly earned $7,000 an hour. The supermodel is married to legendary NFL quarterback Tom Brady. The couple’s combined net worth is over $700 million.

Gisele’s inspiring campaign for Under Armor has been known to induce chills. See an example below.

Victoria’s Secret Models Ranked by Earnings

The table below shows all current Victoria’s Secret angels ranked by the money they earned in 2015. We’ve included former VS models Gisele Bundchen, Doutzen Kroes and Karlie Kloss for perspective.

Earnings RankVictoria's Secret ModelAnnual EarningsStatusOutside Deals
1Gisele Bundchen$44,000,000Former Victoria's Secret ModelUnder Armour
2Adriana Lima$9,000,000Current Victoria's Secret ModelMaybelline, Vogue Eyewear
3Doutzen Kroes$7,500,000Former Victoria's Secret ModelL'Oreal
4Alessandra Ambrosio$5,000,000Current Victoria's Secret ModelSignature swim line
5Candice Swanepoel$5,000,000Current Victoria's Secret ModelVersace fragrance deal
6Karlie Kloss$5,000,000Former Victoria's Secret ModelL'Oreal
7Kendall Jenner$4,000,000Current Victoria's Secret ModelCalvin Klein
8Gigi Hadid$2,500,000Current Victoria's Secret ModelCoverGirl
9Lily Aldridge$2,000,000Current Victoria's Secret ModelMichael Kors
10Martha Hunt$2,000,000Current Victoria's Secret ModelFree People

2. Adriana Lima: $9,000,000

Victorias Secret Model Adriana Lima EarningsAdriana Lima makes the most money of any current Victoria’s Secret model. Her high earnings are likely due to her long tenure as a VS model and her widespread fame and recognition. She’s not only the #2 highest earning VS angel, she also makes the second most money of any model in the world.

Lima wore the Victoria’s Secret $5 million dollar Fantasy Bra in 2008. The bra incorporated 3,575 black diamonds, 34 rubies, 117 one carat round white diamonds, and two black diamonds of 100 carats total. The Brazilian beauty currently has big money deals with Maybelline and Vogue Eyewear.

Also see: Taylor Swift Net Worth

3. Doutzen Kroes: (Former Victoria’s Secret Model) $7,500,000

Doutzen Kroes Earnings Victoria's SecretDoutzen Kroes makes the third most money on our list of Victoria’s Secret models. The former VS angel has branched out on her own, securing deals with L’Oreal and other big name companies. She has repeatedly placed in the top ten models for annual salary according to Forbes.

Kroes is from a small town in the Netherlands. Kroes’ parents were both champion speed skaters, a sport that Kroes originally aspired to as a career. Kroes’ Calvin Klein Reveal commercial below features British actor Charlie Hunnam. The clip has over 3 million YouTube Views.

Also see: Adele Net Worth

4. Alessandra Ambrosio: $5,000,000

Alessandra Ambrosio Earnings Victorias SecretAlessandra Ambrosio takes the #4 Victoria’s Secret model earnings slot, with $5 million a year in runway money. The model makes income from VS runway gigs and also has her own signature swim line.

Ambrosio is a 34 year old Brazilian model who’s been a VS angel since 1996. She has modeled for Armani, Christian Dior and Ralph Lauren, among many others. When she was just 11 years old, the model had plastic surgery to pin her ears back. She has since said she deeply regrets the decision.

Ambrosio is one of several models featured in the lip synch video below of Taylor Swift’s hit single, Shake it Off. The video has over 8 million YouTube views and originally aired on the Victoria’s Secret fashion show in 2014.

5. Candice Swanepoel: $5,000,000

Candice Swanepoel model earnings Victorias SecretCandice Swanepoel is #5 on our list of Victoria’s Secret money makers. The South African model earned $5 million in 2015. Turns out that’s the middle of the road dollar figure for a VS angel. Swanepoel has had big money deals with Versace, Nike and Tommy Hilfiger. Not all about the almighty dollar, the supermodel is active in the charity Mother2Mother, which works to promote a generation of children free of HIV in Africa.

Swanepoel was chosen to wear the Victoria’s Secret $10 million dollar Fantasy Bra in 2013. The video below shows her posing in and reacting to the bra. It also hilariously shows the model playfully mocking her over-serious security detail.

Also see: Selena Gomez Net Worth

6. Karlie Kloss: (Former Victoria’s Secret Model) $5,000,000

Victorias Secret Model Earnings Karlie KlossKarlie Kloss is tied with model Candice Swanepoel with $5 million in annual earnings. The American model left Victoria’s Secret in 2015 to pursue more lucrative contracts. She has big money deals with L’Oreal and other big name companies.

Kloss is reportedly one of Taylor Swift’s best friends, and appears in the music video for Swift’s hit song, Bad Blood. Her YouTube channel, Klossy features weekly blog segments and has amassed nearly 9 million views. According to industry experts, that places Kloss’ earnings from the channel at just $70,000 so far. There’s room to grow. The channel only went live in April of 2015. You can watch the trailer for the model’s channel below.

7. Kendall Jenner: $4,000,000

Kendall Jenner Money Victorias SecretKendall Jenner earned $4 million in 2015, putting her 7th on our list of Victoria’s Secret money makers. Jenner’s first brush with fame came from TV’s Keeping Up with the Kardashians. She is the former Olympian Caitlyn Jenner and is known for posting celebrity selfies.

Jenner bought a two bedroom condo in LA for $1.4 million in 2014. She has raised money for the Children’s Hospital Los Angeles and Share Our Strength: No Kid Hungry.

Also see: Lydia Ko Net Worth

8. Gigi Hadid: $2,500,000

Gigi Hadid is one of the newest faces of Victoria’s Secret. Her $2.5 million in earnings puts her in 8th place for the biggest Angel money makers. The 20 year old American has high dollar deals with CoverGirl and Guess.

Hadid started modeling at just two years old after being discovered by Guess’ Paul Marciano. She has appeared in two short films and several music videos, including Taylor Swift’s Bad Blood.

9. Lily Aldridge: $2,000,000

Lily Aldridge comes in tied for #9 in our list of highest earning Victoria’s Secret models. Aldridge has outside deals with Michael Kors, J Crew and Levis, among many others. She was chosen by Victoria’s Secret to wear the 2015 Fireworks Fantasy Bra, valued at $2 million.

Aldridge is the daughter of Playboy Playmate Laura Lyons. The 30 year old American began appearing in magazines at just age 17. She is married to Kings of Leon singer Caleb Followill.

10. Martha Hunt: $2,000,000

Martha Hunt rounds out our list of highest earning Victoria’s Secret models. With earnings of $2 million, she’s actually tied for 9th place with Lily Aldridge. The 26 year old American has worked for Ralph Lauren and Chanel. She is the spokesmodel for the Free People brand.

Another of Taylor Swift’s posse of supermodel friends, she was reportedly discovered at a casting call at age 18. She also appeared in Swift’s hit video, Bad Blood.

Also see: Miley Cyrus Net Worth

Victoria’s Secret Models: Bad Blood

So many of the top earning VS models appeared in Taylor Swift’s Bad Blood video that we thought we’d better include it here. The video is a fun action film homage featuring Swift and her high earning supermodel friends in a mock up sci fi thriller trailer. The video includes nods to The Fifth Element, The Matrix, Blade, Kill Bill and other famous movies. The video cost an estimated $3 million to produce. Whether Swift’s supermodel friends worked for free or not is open to debate.